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This site onegoaldrivingschool.co.uk has the following on the web page, "Bridport and West Dorsets Premier Independent Driving School." We noticed that the website also said " Pass your Driving Test in Dorchester." It also stated " With Onegoal Driving School, a stress free approach to driving lessons in Bridport and Dorchester. Book your free hour with One Goal Driving School. Brian will help you build your confidence and skill enabling you to prepare for your practical driving test in a relaxed manner. Theres also help and advice to get you through your driving theory test. Motorway Tuition or Pass Plus." The header had driving lesson as the highest ranking keyword. It was followed by driving test, driving school, and free which isn't as ranked as highly as driving lesson. The next words the site used was discount. gift vouchers was also included but will not be viewed by search engines.